• Author: Jeff Jarvis

A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think distributed; Become a platform; Join the post-scarcity, open-source, gift economy; The middleman has died; Your worst customers are your best friends and your best customers are your partners; Do what you do best and link to the rest; Get out of the way; Make mistakes well; and more. He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and, yes, book publishing--showing ultimately what the world would look like if Google ran it. The result will change the way readers ask questions and solve problems.--From publisher description.

Google's meteoric rise to become the most powerful, innovative, and forward-thinking technology company in the world has been one of the most well-documented stories of the business world. Now internet guru Jeff Jarvis breaks down the company's paradigm-breaking success into 40 hard-and-fast rules that have allowed Google to take over the internet--and might illuminate the way for entrepreneurs seeking to change the way we think about the internet, information, and the future.

Draws on the examples of the thriving Internet company to counsel business leaders on how to address the unique challenges of today's professional world, in a guide that covers such strategies as building on strengths, networking effectively, and learning from mistakes. 150,000 first printing.

"...Jarvis is a canny writer, and an entertaining one. The tone that drives his popular blog, Buzzmachine, has arrived intact on the bound page. The arguments are cleanly delivered; the prose is crisp and alive. More important, Jarvis never stumbles when it comes to the big picture. It's not technology that powers the Internet, he write--it's people and the connections they make."