• Author: Jeffrey Gitomer
  Biography: Business expert Jeffrey Gitomer delivers practical, concise, and insightful information to sales professionals through books, training seminars, newsletters, and his websites. His book THE SALES BIBLE is read religiously, and was cited as one of the "Ten Books Every Salesman Should Own and Read" by the Dale Carnegie Sales Advantage Program. Gitomer, who has often written for Entrepreneur magazine, pioneered the now widely accepted concept of customer loyalty over customer satisfaction in his syndicated columns. He is a dynamic generator of ideas, such as his WOW approach. He is also a maverick and a debunker, advising people that watching the news on TV is a worthless activity. He firmly believes in developing and sharpening one's professional skills and advises those who give presentations to tape themselves, for example, to see themselves as others do. His well-phrased principles make good common sense and have made him many fans. (A personal signature is his practice of ending all his lists--and there are many--with the number .5, such as 6.5 or 12.5.) Gitomer, raised on the East Coast, says he started selling door-to-door at age five and later became a college dropout. He has had many prestigious corporate clients, including AT&T, Coca-Cola, Time Warner Cable, and IBM.

Jeff Gitomer's numerous fans include the many business professionals who appreciate his combination of inspiration and real-world advice--and like the rest of us they are astounded at the sheer number of worthy tips and insights he comes up with in his books and on his website. Here, in his "gold" book, are 99.5 more, all about positivity in the workplace--all intended to help his readers achieve success.

In a unique guide, a world renowned expert on selling offers a step-by-step, fully integrated game plan for understanding and mastering one's attitude, revealing ways to maintain one's intensity, drive, and commitment. 100,000 first printing. $75,000 ad/promo.