• Author: Jim Collins

In this self-published monograph, Jim Collins applies the ideas in his bestselling GOOD TO GREAT to the nonprofit sector--including how to identify and retain the "great" people in what is usually a volunteer work force and how to set and meet realistic, measurable goals. Collins has a special interest in the social sector, and he maintains that the Good to Great principles, with some modification, can help nonprofits not by making them more "businesslike" (an error he explains) but by helping them "develop a sustainable resource engine to deliver superior performance relative to [their] mission."