• Author: Chris Brogan
• Author: Julien Smith

The revolutionary aspects of social networking, and its widespread use, have, of course, not gone unnoticed by the business community. In TRUST AGENTS, Chris Brogan and Julien Smith offer practical advice as well as strategic overviews for using social media to extend a brand and to, essentially, grow trust and influence. Brogan and Smith are clear that this fascinating and potentially powerful tool requires key people who understand both the technology of social networking and people and customers. Brogan and Smith, who are considered veterans in online business applications, convey the thrills and challenges of social networking's potential for business.

The authors show how to tap the power of social software and networks to build one's business, in a book that delivers actionable steps and case studies, combines high-level theory with practical step-by-step guidance, and more.

The authors show how to tap the power of social software and networks to build one's business, in a book that delivers actionable steps and case studies, combines high-level theory with practical step-by-step guidance, and more.