• Author: Frank Luntz

Frank Luntz has delved deeply into the American psyche and emerged with a vast amount of important and often surprising information. After thousands of face-to-face interviews and a million more over the phone, Luntz is convinced that what Americans want isn't all that complicated: decent jobs, a good life for their families, and--yes--guaranteed health care. But Luntz also goes off on fascinating tangents, including what's wrong with our government (and is anything right?), what you go shopping for, how you can keep your kids off drugs, how not to get fired, and, alternatively, how to keep your employees from quitting. Luntz's book is valuable for businesses trying to win customers, but it's also a fascinating read for the average citizen who's just trying to understand our complicated society.

The best-selling author of Words that Work draws on over a decade of research, including a survey conducted specifically for the book, to reveal what Americans truly want--including personal priorities, daily habits, private desires, elected officials, in the workplace, and more--and what it means for business. 150,000 first printing.